Testy A/B

#1 Kolor CTA

przesłano do


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#2 Wielkość CTA

przesłano do


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#3 Dodanie/usunięcie informacji o darmowej wysyłce

przesłano do


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#4 Inne sformułowanie CTA

przesłano do


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#5 Inne przedstawienie cennika

przesłano do


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#6 CTA – zmiana pozycji na stronie

przesłano do


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#7 Nawigacja – dodanie/usunięcie menu

przesłano do


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#8 Zmiana układu strony

przesłano do


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#9 Test – kup teraz vs darmowy trial

przesłano do


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#10 Okres próbny z kartą kredytową lub bez

przesłano do


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#11 Dodanie/usunięcie live chatu z danej strony

przesłano do


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#12 Długość okresu próbnego

przesłano do


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#13 Dodanie wartości pieniężnej w darmowych ofertach

przesłano do


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#14 Usuń pola z formularza

Może okazać, że wstrzymują konwersję, a wcale nie są takie ważne.

przesłano do


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#15 Maile w HTML vs tekstowe

przesłano do


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#16 Email bez obrazków

przesłano do


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#17 Dzień i godzina wysyłki komunikacji

przesłano do


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#18 Długość tekstów i opisów

przesłano do


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#19 Obrazki z ludźmi vs obrazki z przedmiotami

przesłano do


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#20 Amatorskie zdjęcia vs zdjęcia profesjonalne

przesłano do


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#21 Czcionka i typografia

przesłano do


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#22 Ikony vs tekst

przesłano do


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#23 Filtrowanie vs sortowanie

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#24 Kolor przycisku CTA

przesłano do


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#25 Pozycja/kolejność poszczególnych elementów

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#26 Ikony w nawigacji

przesłano do


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#27 Całkowite usunięcie nawigacji

Np. w koszyku

przesłano do


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#28 Ograniczenie liczby CTA na stronie

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#29 Testowanie wielu CTA na jednej stronie

A każde prowadzi do tego samego miejsca

przesłano do


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#30 Hyperlinki vs buttony

przesłano do


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#31 Statyczny obraz vs wideo

przesłano do


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#32 Zwiększ kontrast

przesłano do


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#33 Wykluczenie tak wielu dystraktorów jak tylko możliwe

przesłano do


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#34 Kolejność pozycji w menu

przesłano do


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#35 "Przyklejone" (sticky) menu

przesłano do


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#36 Zmiana kolejności pól w formularzu

przesłano do


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#37 Długość stron w wersji mobile

przesłano do


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#38 Personalizowane zwroty w mailach

przesłano do


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#39 Częstość wysyłki komunikacji

przesłano do


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#40 Dostosowanie języka do grupy wiekowej

przesłano do


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#41 Domyślnie zaznaczone pola vs domyślnie odznaczone

przesłano do


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#42 Brak nagłówka

przesłano do


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#43 Optymalizacja pod SEO vs optymalizacja pod przydatność

przesłano do


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#44 Rozmiar obrazków

przesłano do


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#45 Przedstawienie ceny: 99 vs 99.99 vs 100

przesłano do


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#46 Sposób wyświetlania opisów (infotipów)

Może nie są wystarczająco widoczne?

przesłano do


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#47 Wielostronicowy formularz vs jednostronicowy

Może nie są wystarczająco widoczne?

przesłano do


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#48 Wyróżnienie konkretnego elementu

Np. strzałką wskazującą na ten element

przesłano do


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#49 Różne etykiety: bestseller vs najlepszy vs chętnie wybierany

przesłano do


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#50 Rozmiar i lokalizacja pola wyszukiwania

przesłano do


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